Launch: An Internet Millionaire’s Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams

Launch: An Internet Millionaire’s Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams

Launch: An Internet Millionaire’s Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams

Launch: An Internet Millionaire's Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams

“Launch” will build your business—fast. Whether you’ve already got a business or you’re itching to start one, this is a recipe for getting more traction.

Think about it—what if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? What if you could create such powerful positioning in your market that you all -but- eliminated your competition? And you could do all that no matter how humble y

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3 Comments

  • Mike says:
    386 of 399 people found the following review helpful
    3.0 out of 5 stars
    You May Want To Launch Yourself Into Another Book, September 11, 2014
    By 
    Mike

    Verified Purchase(What’s this?)
    This review is from: Launch: An Internet Millionaire’s Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams (Kindle Edition)
    Well… I liked it, but… Let me start by saying that I don’t review much, but I felt compelled to write on this one due to all of the five stars out there for Jeff Walker. I think there are a) either a lot of Jeff Walker zealots out there or b) there was some type of incentive to give Launch a 5-star review. A little background – I own a successful software company. We delve into all types of ventures — I like the space and I’m intrigued by new ways to market our business. Everything from Pay Per Click (PPC) to Organic Search (SEO) to Email campaigns to Webinars to Blogs. We’ve done them all and continue to do so with success; however, we’re learning every day. Jeff makes web marketing seem easy. You just connect the dots when it’s time to make some money. Oh, btw, if it doesn’t seem that easy to you sign up for Jeff’s Product Launch Formula. This book is a soft sell for that product. If you finish this book and look back it’s actually a step-by-step process of his outline for building authority, trust, suspense, etc. At the end I felt like I got played and just laughed to myself.

    Having said that, Jeff has ideas that may work. I’m not sure I’d use them, but they may work. His general premise is to compile a good list and give the users good content. Some of it for free before you hit them with your offer. Get some feedback and tweak it. To do this there are some general steps to follow. I believe I read this in a prior review: Jeff glances over the part about creating a good list. What if you don’t have a good list? Well, that’s easy! Just start calling on your social media friends to subscribe to your offering! Way back in my day when I started selling we called this ‘The Friends and Family Plan’. Did you ever have a friend come to you because they just started selling insurance? Yeah, it’s like that. The thing is, I like my friends, or at least most of them. So, unless you have a good list you’re starting in the hole. There is another option: Jeff does give you some ideas on creating your lists. I’m not sure this is the method I would follow, but it’s there. Build your lists and come back to this book when you’ve built up a solid base.

    I’ve read a ton of books on these types of subjects. Believe it or not, if you’re into this type of marketing your may want to read the 4 Hour Work Week by Tim Ferris. It’s the same idea, but I liked it better. Here’s the other thing that I’ve learned along the way: You don’t have to do all of this yourself. It literally took me years to figure this out. There are plenty of freelance sites out there that you can source literally every step of this process for real cheap, and you take on a management role saving yourself a ton of time with better results.

    In short, I’m not saying I hated it. I’m merely saying that I most likely won’t be using Jeff’s ideas, nor will I be signing up for his Product Launch Formula.

    Update — It looks like anything but 5-star reviews are getting pushed down by quick one or two sentence reviews that add nothing. Something is definitely going on here… Buyer beware

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  • Nick W says:
    105 of 113 people found the following review helpful
    3.0 out of 5 stars
    It’s an upsell, buyer beware, June 15, 2016
    By 
    Nick W

    Verified Purchase(What’s this?)
    Old Jeff leaves out ALOT of the nuts and bolts of putting together a sucessful launch. He very plainly goes over the steps on how he does it, but not how to setup carts, websites, where to advertise, and even how to advertise. This book really is more about the psychological path of the buyer and how to cater to them.

    If you want the real ABC 123 step by step, then OF COURSE you have to buy his online courses * UPSELL ALERT * , to actually be able to do a real launch correctly. ALso, he trys to make you think you can do it, but if you dont have skills in a specific field and are not a master of a specific field, you wont be able to sell anyone information of any kind

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  • LeandroK says:
    1 of 1 people found the following review helpful
    5.0 out of 5 stars
    This is a great book that gives you the bigger picture that is …, October 24, 2015
    By 
    LeandroK (Finland) –

    Verified Purchase(What’s this?)
    This review is from: Launch: An Internet Millionaire’s Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams (Kindle Edition)
    This is a great book that gives you the bigger picture that is having an online business. Although a great part of the book is focused in the phases involved in Launching a Product, it touches on many other aspects of running a whole online business.

    One thing that I liked about the book is that it makes it perfectly clear that creating and mantaining an online business and launching and selling your own (or someone else’s product for that matter) is not an easy task. You will not get rich quickly by reading this book or any other.

    There is a lot of hard work (and time) involved and a lot to learn if you want to be successful. It is clear that you can’t succeed without a system and a clear approach on things like how you will be building relationships with your prospects and customers, and how to determine what is it that your market actually want. Through giving solid value to your prospects and interacting with them, you will build your product(s), guided by your own prospects. This is very powerful stuff.

    I think it is a great addition to your bookshelve. I bought the kindle version and it is ok, but I would buy the paperback or hardcover version too. It is well written and easy to read. There are a lot of ideas here for you to apply in your business endeavors. Highly recommend it.

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