Tag: Challenger

The Challenger Sale: Taking Control of the Customer Conversation

The Challenger Sale: Taking Control of the Customer ConversationThe Challenger Sale: Taking Control of the Customer Conversation What’s the secret to sales success? If you’re like most business leaders, you’d say it’s fundamentally about relationships-and you’d be wrong. The best salespeople don’t just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing... Read More »